投入之前，先了解机会。
进入新市场、开设新网点或开发新的产品与服务，都需要回答具体问题：谁可能购买，他们还有哪些选择，竞争对手如何运营，以及哪些条件可能支持或限制这项举措。
我们围绕这些问题组织分析，使研究服务于一项界定清晰的决策。
市场与需求
我们评估市场状况、细分市场及可获取的需求指标，并区分直接观察所得的信息、估算及其所依据的假设。
客户与偏好
我们分析有关需求、习惯、意见和选择标准的现有信息，识别可为产品与服务开发及营销传播提供参考的信号。
竞争与定位
我们比较价值主张、市场布局、可观察到的价格及客户体验，审视竞争格局，以及在其中参与竞争时具有重要意义的差异。
选址与扩张
我们依据市场和运营标准，评估城市、区域、市场覆盖及具体网点。地理分析帮助您比较应在哪里设点、开展分销，或集中业务拓展资源。
我们支持的决策
选择值得探索的市场和细分领域。
确定城市、区域及销售辖区的优先顺序。
评估选址和服务区域。
审视相对于竞争对手的定位。
围绕市场需求优化产品与服务。
形成有证据支持的销售论据。
相关的信息源。明确的标准。清楚的局限。
我们根据问题、所需覆盖范围，以及信息访问和使用条件来选择信息源。我们可结合公开信息、企业自身数据，以及与项目范围相关的其他来源。
我们审查时间范围、计量单位和可比性。当信息不完整时，我们会明确说明，并解释这些信息能够支持哪些结论。
系统集成
将企业运营与市场背景结合起来。
我们将销售、客户和覆盖范围数据与需求及竞争方面的证据相结合，评估市场、细分领域和选址。
可集成的系统与数据源
SAP
Microsoft Excel
Salesforce
Snowflake
Oracle
内部 API
每项集成均取决于系统版本、可用的 API 或导出功能、权限及项目范围。
让团队能够探索并应用的分析。
交付成果围绕决策需要确定，可包括面向管理层的研究报告、竞争分析、地图、交互式报告，或用于探索研究结果和比较备选方案的平台。
结论包含支持性证据、相关假设，以及指导后续步骤的建议。
您的企业需要更深入了解什么机会？
MARKET INTELLIGENCE
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Insight into where to compete and how to grow.
We analyze markets, customers, competitors, and locations to help you assess opportunities, refine your offering, and guide commercial decisions.
Understand an opportunity before investing in it.
Entering a market, opening a location, or developing a new offering requires answers to specific questions: who might buy, what alternatives they have, how competitors operate, and which conditions could support or limit the initiative.
We structure the analysis around those questions so the research contributes to a clearly defined decision.
Markets and demand
We assess market conditions, segments, and available demand indicators. We distinguish directly observed information from estimates and their underlying assumptions.
Customers and preferences
We analyze available information on needs, habits, opinions, and selection criteria. We identify signals that can inform offering development and marketing communications.
Competition and positioning
We compare value propositions, market presence, observable prices, and customer experience. We examine the competitive landscape and the differences that matter when competing in it.
Locations and expansion
We assess cities, areas, market coverage, and individual locations against market and operating criteria. Geographic analysis helps you compare where to open, distribute, or focus commercial efforts.
Decisions we support
Select markets and segments to explore.
Prioritize cities, areas, and sales territories.
Assess locations and service areas.
Review positioning relative to competitors.
Refine an offering around market needs.
Develop evidence-based sales arguments.
Relevant sources. Explicit criteria. Clear limitations.
We select sources according to the question, the required coverage, and the conditions governing access and use. We may combine public information, your business’s data, and other sources relevant to the scope.
We review time periods, units, and comparability. Where information is incomplete, we make that clear and explain which conclusions it can support.
Integrations
Your operations and market context, brought together.
We integrate sales, customer and coverage data with evidence on demand and competition to assess markets, segments and locations.
Systems and sources we can integrate
SAP
Microsoft Excel
Salesforce
Snowflake
Oracle
Internal APIs
Each integration depends on the system version, available APIs or exports, permissions and project scope.
Analysis your team can explore and use.
The deliverable is defined around the decision. It may include an executive study, competitive analysis, maps, interactive reports, or a platform for exploring findings and comparing alternatives.
Conclusions include supporting evidence, relevant assumptions, and recommendations to guide the next steps.
What opportunity does your business need to understand better?
我们将使用您的姓名、电子邮箱、电话、公司、职位及选填的背景信息，向您提供演示文稿、评估您的业务兴趣，并专门通过电子邮件或电话跟进。下载不会使您订阅新闻通讯。
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数据控制者：Brieffy S.A. de C.V.，Av. Constitución 2000, Fracc. Parque Royal, Colima, Colima, CP 28017, Mexico。
我们不要求提供敏感个人数据。如需限制数据的使用或披露，请联系 privacidad@strtgy.ai。
了解我们的市场情报演示文稿。
了解我们的方法、我们支持的决策，以及实际应用示例。填写您的信息，即可获取英文 PDF。
Illustrative projects
Examples of researching markets, comparing alternatives and designing commercial tests.
Reference projects based on illustrative scenarios. See each project for its scope and assumptions. Images are illustrative.
Compare locations for a new branch
Illustrative project
Visibility and rent are not enough to choose a site. A comparison could combine competition, coverage and operating capacity to decide which option warrants a site visit.
Assess where to expand distribution
Illustrative project
Sales wants another warehouse while Operations proposes route changes. Analysis could compare coverage, service and costs across the current network, a regional provider and a company-run site.
Choose which customer segments to prioritize
Illustrative project
The team quotes opportunities with requirements the plant cannot always meet. A matrix could compare needs, competition and capabilities to choose which segments to test.
Decide which offer to test in each channel
Illustrative project
It is unclear whether price, choice or delivery holds inquiries back. Analysis could compare market alternatives and channel economics before designing a test.
STRTGY
AI consulting and implementation.
Data & Decision Intelligence · AI Agents & Automation · Market Intelligence
示例项目
展示如何开展市场研究、比较备选方案并设计商业测试。
基于示例场景的参考项目。请查看各项目的范围和假设。图片仅供示意。
比较新分支网点的选址
示例项目
选择网点位置，不能只看曝光度和租金。比较分析可综合考虑竞争、覆盖范围和运营能力，判断哪个方案值得实地考察。
评估分销网络的扩张方向
示例项目
销售团队希望增设仓库，运营团队则提出调整路线。分析可比较现有网络、区域服务商和企业自营网点的覆盖范围、服务与成本。
选择优先服务的客户细分群体
示例项目
团队正在为一些商机报价，但工厂并非总能满足其要求。矩阵可比较需求、竞争和自身能力，以选择需要测试的细分群体。
确定各渠道应测试的产品与服务方案
示例项目
目前尚不清楚，是价格、选择范围还是交付因素阻碍了客户询盘。在设计测试之前，分析可比较市场上的其他选择以及各渠道的经济效益。